Hebe Wohlrab is a London-based multidisciplinary artist working across painting, sculpture, and digital modelling. Her practice examines the evolution of feminine subjectivity within a technologically mediated consumer culture. Grounded in theories of the post-human condition and the mechanics of late-capitalist reification, her work maps the liminal friction between an unmediated interior self and the corporate-driven digital ecosystems seeking to shape it, revealing a predatory process wherein feminine lived experience is programmatically consumed, inverted, and counterfeited by the structural forces that claim to represent it.
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Drawing directly from the seductive iconography of social media and consumer culture, Wohlrab distorts familiar bodies, objects, and symbols into hyper-exaggerated, synthetic, and uncanny forms that oscillate between allure and alienation. Through this aesthetic tension, she exposes the paradoxes of the contemporary gaze, unpacking how the desire for self-actualisation and visibility is intrinsically weaponised by the techno-corporate framework that reduces individual sovereignty to a flat, highly regulated image-commodity.